On the occasion of International Haute Horlogerie, IWC Schaffhausen has about a thousand guests invited to Geneva to present the new collection of Pilot’s Watches. Under the motto “TOP GUN” and the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, the sports legends Boris Becker, Luis Figo and Zinedine Zidane and supermodel Adriana Lima, the guests at the evening gala have spent unforgettable moments, the music of Bryan Ferry.

The chance of an event as spectacular was the launch of the new Pilot’s Watches from IWC, at the forefront of the formations TOP GUN TOP GUN Miramar, who wrote the story of the legendary flying school elite.

And it is dedicated to this subject which took place the evening gala. The check-in was handled by the ground crew in dress uniform, while the evening was coordinated by the staff dressed as flight deck officers. Among the astonished gaze of the guests – who admired the beautiful setting of the room – you could see the actress Rosamund Pike and singer Aloe Blacc.

The new Pilot’s Watches from IWC were displayed inside the control tower accessible to guests, this unprecedented context has given prominence to the new collection as much as possible. Also this year the IWC stand at the show knows how to surprise guests: an area of 900 m2 is reproduced an aircraft carrier, the original, including island, flight deck, steam catapults, hangars, air traffic control system and locker room for riders.

Before the gala, including the Friends of the Brand, like Jean Reno, Ronan Keating, Marc Forster and Arsene Wenger, attended the presentation of impressive stand by the IWC CEO Georges Kern.

Sunglasses AL and Ro design, the first and only sunglasses with colored rubber mount and interchangeable lenses, you reproduce the autumn – winter 2011/2012 with new colors that enhance the already wide range of colors and enhance once again, the spirit of fun and glamorous.

Nine colors, in keeping with the season’s trends, able to brighten up any look and give effect to a total-colored outfits. With their iconic teardrop shape, the rubber mounting lightweight, flexible and durable, interchangeable lenses and easily weave poles, sunglasses, rubber AL and Ro designs continue to be a real must for anyone who loves to reinvent every day his own style.

By purchasing a pair of sunglasses and Ro AL rubber design has the ability to have two pairs of glasses for the price of one. In addition to the frame colored rubber, packaging exclusive are two pairs of high-quality lenses interchangeable with a simple gesture: a pair shaded gray and a pair of mirror.

Sunglasses rubber AL and Ro designs are as versatile as customizable. All the fashion-addicted can be purchased separately without a frame made of colored rubber lens and use the lenses that are purchased in the first pack to play with colors and nuances each time they wish.

Last stop in Milan “by Gucci 500C”, the convertible version customized by Frida Giannini, Gucci’s Creative Director, in collaboration with the Fiat Style Centre. In this new version, all the exclusivity of the “500 by Gucci”, attention to detail, the feeling of elegance and style are enhanced and made more striking by the innovative electric hood that provides a true “window on the sky “.

Even for the London stage has been set up a spectacular glass cube, with floor and ceiling painted in an elegant glossy black. Inside, guarded like a precious jewel, a copy of the exclusive convertible is a fine show. At night, the installation is illuminated creating a suggestive atmosphere that emphasizes both the elegant car is the prestigious location. The setting is completed by three small caskets in which they kept a few items in the collection “500 by Gucci”, which includes travel accessories, small leather goods, sports suits, bomber jackets, gloves, pilot glasses and a wristwatch.

The new convertible version is refined in two body colors: white with black polished chrome and satin chrome finish with details. For both the soft top is black with the green-red-green web of Gucci longitudinally impressed.

Dolce Gabbana & celebrates the Italian cinema, always great inspiration for Domenico Dolce and Stefano Gabbana, who imagined the Man Summer 2012 campaign as a movie starring real actors: Giuseppe Fiorello, Francesco Scianna, Filippo Nigro, Thomas Trabacchi, First clear Reggiani Francini.

The shots of Mariano Vivanco, deliberately not laid, appear as frames of a commedia all’italiana, where the actors bring life scene in a country of southern Italy: baptism, Sunday in the family, the portrait with MOM, the bar with friends, the afternoon at the seaside, the courtship of the beautiful in the country, the chatter among men, the stolen Kiss at the port and the birthday party with relatives.

The images, which with their spontaneity tell fragments of real life, are the essence of Dolce Gabbana &: the italianità, tradition, family, love, passion and grasp the modernity of the past making it more current.

Emporio Armani presents the new CD of Emporio Armani Cafe series 6. It is a soundtrack full of style, content and musical research that collects the music that made the background to the latest fashion Giorgio Armani and Emporio Armani in Milan.

The 15 songs explore a world of sounds innovative in a skilful and eclectic mix of work, experimental techno, pop and classical music. The back of the CD is black lacquered, in true style Armani, while the cover was made with lenticular technology that changes the graphic image when viewed from different angles.

Emporio Armani 6 Coffee, with independent production and distribution, is already available in the Emporio Armani stores worldwide.

Gaetano Navarra has dressed the music talent of X-Factor. The young designer has opened the doors of his store to Luca Tommassini twenty, artistic director of the program, who with his staff, has personally chosen the clothes.

During the last episode, grande soirée monodedicata Gaetano Navarra style. All the singers have performed on stage at the famous talent show featuring a selection of garments that have made the history of the maison.

First of many, the dress worn by Antonella in episode 15 of December, singing the success of Everything but the Girl “Missing”, the young singer has given new light to a garment created on Marpessa, legendary Supermodel, friend and Muse of Gaetano. Gaetano Navarra will be the guest of the exception in the semifinal of 29 December.

The champions of Italian national rhythmic gymnastics have been guests of Freddy for a very special Christmas toast.

The more rhythmic, already world Slounge three times gold medal and in competition for London 2012, met all the fans for a cocktail of greetings at Freddy in Milan.

On the notes of a dj session designed to create the atmosphere Slounge, azure, butterflies have thanked all present with beautiful t-shirt Freddy The Slounge Way. It was a special occasion for exchanging greetings for a Merry Christmas and to take some pictures together with our Champions.

Grant, bolognese company for over 40 years that produces fashion collections for the child and, by 2010, women’s wear, debuts with its virtual boutique.

The online store, which will be available for Italy and Europe in the Grantspa.it section of the site dedicated to shopping, will propose the sale of two total look-icon of Miss Grant s/s 2012, chosen from among those most representative of the new collection.

The goal of Grant spa is to increase their visibility loyalty with their customers and watching while abroad: as the last opening of Grant’s corner from Harrods in London got the record sales in children’s wear Department. A strong signal, a further affirmation of the key role that the company is gaining in fashion baby also internationally.

“The trend of the period requires companies to be competitive and in step with the times, an update that has as a first step the development of web presence,” said Mauro Serafini CEO of brand. “The launch of e-commerce represents an important step for us to test in a direct and immediate reaction of the markets”.

Coccinelle has inaugurated a new flagship to Taormina, Corso Umberto I, the city’s most fashionable street, a favourite destination for shopping tourists who arrive from all over the world.

For the brand, which spread over an area of 54 square meters, has been used the new concept store: sophisticated, refined and luminous, where every detail is designed to enhance products and offer a rewarding shopping experience.

The atmosphere is warm and cozy, made timeless by its use of sandblasted and polished floor stones, polished steel for structures and accessories, from smoky mirror and gloss wood furniture and accurate details that provide great functionality to the whole space.

“Italy represents today the most important market for Ladybirds in which we develop the 64% of our turnover-explains Angelo Mazzieri, Chairman of ladybirds. -The continuous development of the domestic market is part of the company’s growth strategy, which aims to be the most important centers of our country. We have chosen Taormina to the newly opened because it is a tourist city that attracts hundreds of thousands of visitors from around the world, and is therefore also an important international showcase “

To celebrate Christmas 2011 with a pinch of fashion style we chose to publish the funny video of Victoria’s Secret with the beautiful Angels Adriana Lima, Candice Swanepoel, Doutzen Kroes, Lily Aldridge.

Below the video with super models who sing “their way” Jingle Bells!