Pam & Arch London Unveils advertising campaign for the s/s 2012
Pam & Arch London presents its newest campaign for spring/summer 2012 is set in a marvellous “garden of eden”, Kingdom of colorful creatures that live in perfect harmony with the nature that surrounds them.
It’s a daydream the new campaign, a romantic trip in a context where Ethereal fairy nymphs wearing the clothes of the new collection, which draw inspiration from nature in its colourful representations.
The clothes they bloom in this enchanted garden, a private residence and granted exclusively to location brand Pam & Arch London and present themselves as precious creations in a kaleidoscope of lights, shapes and colours that involves the surrounding nature.
Models, imaginary creatures with long eyelashes and seductive colorful, hovering between the trees and flowers putting on display their beautiful clothes, posing in front of the goal of A J Singh, promising young Indian photographer from original portfolio and extremely creative.
From the lights spread of a Sun that sneaks through the treetops, nonlinear and natural shots, to incredible combinations of beautiful colors, around helps create the rarefied atmosphere of a dream. New collection of clothes in this enchanted garden in bloom and present themselves as valuable creations of two sisters, Pamela and Archana, who, with their international brand and unique, they amaze at the same time for sophistication and spontaneity.
Representing the new ideal of a primordial era, to the origins of the world and the dream of Pam campaign SS12 & Arch London, captures the spirit of a brand that transcends the constraints of a fad too grey and uniform and enhances a femininity glamour over each border.