An eco-friendly denim line with Pharrell Williams
The fashion critics now infects everyone, even the giants of fast fashion. After the Garden Collection for H & M this spring-summer 2010, the last to give life to co-style eco-friendly is Topshop, the giant fashion low cost English, which has led to a collaboration with Bionic Yarn, mark created and supported by Pharell Williams. The result is a mini collection composed of three parts (a jacket, trousers and a pair of shorts) in a special denim made with a fiber derived from recycled plastic bottles. Pharell Williams about this project, said: "The most interesting aspect of Bionic Yarn is that the fabric has a better appeal of the traditional canvas and these items are very beautiful. " The collection was launched in Topshop stores today and the prices range from 70 to 100 dollars. Very interesting idea, to begin the new year to fashion environmentally friendly!