Burberry in 2010-2011 adv campaign by Mario Testino

August 4, 2010
By Evelyn

burberry-beauty-ad-campaign About make-up and new advertising campaigns fall winter 2010 2011, not to mention how powerful publicity machine set in motion by Burberry?

After the launch of its new, high-quality line of Make Up (read it here but know that, soon, we also publish photos of a tea party theme!), Could not miss the shots of beautiful models called upon to interpret the world, Burberry elegance and mood.

Are you ready to discover?

I’m Rosie Huntington-Whiteley, Lily Donaldson and Nina Porter, from the objective masterfully portrayed by Mario Testino, wearing one of the leaders of the fashion house icon, the legendary sporting Burberry trenchcoats.

Do not notice a big difference from the Lancome campaign yesterday?

 

The makeup is more natural, less forced: in short, perfect for those women who love the simplicity and composure in the British style of the brand Burberry.Quest said Annalise, general manager of merchandise for the beauty of Harrods, where the line of tricks Burberry has been available for several weeks.

"It started because I felt that the attitude is exemplified by Burberry shoes, handbags, clothes, accessories, but then her face was the only thing they have to fight. While preparing the make-up, I felt like we were not able to get the right attitude. Or was "too encrusted" make-up or the colors were wrong, wrong tones, in fact, a wrong spirit. I liked the mood was this kind of effortless elegance "

said Christopher Bailey, Burberry Creative Director of the newspaper online WWD.com.

Hence, the choice of models and proud of the machine of Mario Testino pace was quick.

And ‘gave rise to a special campaign, able to assert with vigor (and penalty) the fullest sense of the true Burberry: apprezzatela yourselves in our gallery! With a surprise backstage …

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